Parenting Campaign Scoping and Audience Research for the Social Mobility Commission
Social Mobility Commission · Awarded contract
AwardedParenting Campaign Scoping and Audience Research for the Social Mobility Commission
Awarded 04 Jan 2023
Awarded04 Jan 2023
Value£36,020.00
SupplierClaremont Communications Ltd
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 3y 7mo ago3mo term
Awarded 4 Jan 2023Expired 30 Mar 2023
About
The Social Mobility Commission awarded a contract to Claremont Communications Ltd for the scoping stage of its parenting campaign.
The contractor was engaged to develop an OASIS-style campaign plan and conduct audience research to identify effective messaging for encouraging parents from lower socioeconomic backgrounds to talk, read, and play more with their children.
The scope included horizon scanning of past and current parenting campaigns, research on target families, scoping of potential campaign partners and private sector sponsors, development of campaign proposals with focus-grouped messaging, and an outline of next steps covering objectives, audiences, strategy, implementation, and evaluation.
The contract value was AUD 36,020.
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Parenting Campaign Scoping and Audience Research for the Social Mobility Commission
Won by Claremont Communications Ltd · Social Mobility Commission
£36Kawarded
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Parent Chat: Digital Parenting Support for Leicester Parents and Carers (0–19; up to 25 SEND)Public Services & Welfare · Closes 9 Nov 2026
Commissioning Parent Carer Forum for SEND Co‑production and Lived‑Experience EngagementPublic Services & Welfare · Closes 6 Nov 2026
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