MCA - Maritime and Coastguard Agency · Awarded contract

Awarded

Paid Media Services for MCA Coast Clever Campaign 2023

Awarded 28 Jun 2023

View live tenders

Awarded28 Jun 2023

Value£185,000.00

SupplierManning Gottlieb OMD, a trading division of OMD Group Ltd

AgencyMCA - Maritime and Coastguard Agency

RegionSouth West

CategoryPublic Safety & Security

Ended 3y 3mo ago1mo term

Awarded 28 June 2023Expired 9 Aug 2023

About

MCA - Maritime and Coastguard Agency awarded a contract to Manning Gottlieb OMD, a trading division of OMD Group Ltd, for paid media services for the Coast Clever campaign, covering Meta and Snapchat with an awareness buying objective.

The Meta approach focused on increasing ad recall of the His Majesty Coastguard message to support a brand lift study measuring social media advert effectiveness.

Targeting included six ad sets split into two demographic groups (men aged 18-30 and men aged 31-64) and divided by coastal regions across three categories: Tides, Mud, and Cliffs.

The campaign ran from 29 June to 10 August.

The contract value was AUD 185,000.

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2 new public safety and security tenders

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