Beach Safety Marketing Campaign Sponsorship with RNLI by MCA
MCA - Maritime and Coastguard Agency · Awarded contract
AwardedBeach Safety Marketing Campaign Sponsorship with RNLI by MCA
Awarded 21 Jun 2020
Awarded21 Jun 2020
Value£300,000.00
RegionSouth East
CategoryPublic Safety & Security
Ended 6y 4mo ago7d term
Awarded 21 June 2020Expired 28 June 2020
About
MCA - Maritime and Coastguard Agency awarded a contract to Royal National Lifeboat Institution for a joint beach safety marketing campaign running from May to September 2020.
The campaign included paid social media, display advertising, radio ads, and later video on demand and out-of-home advertising, with activity influenced by weather, bank holidays, and weekends.
MCA contributed 40% of total campaign costs, with an anticipated spend of up to £300,000, billed across three invoices.
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Beach Safety Marketing Campaign Sponsorship with RNLI by MCA
Won by Royal National Lifeboat Institution · MCA - Maritime and Coastguard Agency
£300Kawarded
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