Media Advertising Partnership with The O2 Arena for CU London Greenwich
Awarded 01 Jan 2023
About
Coventry University awarded a contract to ANSCO ARENA LTD for a one-year marketing partnership with The O2 arena, providing CU London Greenwich access to media and marketing channels.
The agreement covers the purchase of usage rights for specific channels owned and operated by The O2, including physical venue-based media visible to visitors and team members, as well as digital channels such as database emails, press releases, and mobile push notifications.
CU London Greenwich supplied the content and design for these channels.
The primary objectives were to create brand awareness and drive student recruitment.
The contract value was £300,000.
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