HM REVENUE & CUSTOMS · Awarded contract
Awarded

Market Research for Childcare Choices Campaign Tracking

Awarded 20 Jan 2017

View live tenders
Awarded20 Jan 2017
Value£289,888.00
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 8y 9mo ago1y term
Awarded 20 Jan 2017Expired 31 Jan 2018

HM Revenue & Customs awarded a contract to GfK UK Head Office for market research to track the Childcare Choices campaign, under the Market Research MR130001 Agreement.

The research aimed to address problems with access to high-quality affordable childcare and to ensure citizens are aware of and understand the government's childcare offer, including tax-free childcare, additional 15 hours' free childcare, and enhanced Universal Credit support.

The objective was to help parents make informed choices about taking up the support available.

The contract value was AUD 289,888.

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