Market Research for Childcare Choices Campaign Tracking
Awarded 20 Jan 2017
About
HM Revenue & Customs awarded a contract to GfK UK Head Office for market research to track the Childcare Choices campaign, under the Market Research MR130001 Agreement.
The research aimed to address problems with access to high-quality affordable childcare and to ensure citizens are aware of and understand the government's childcare offer, including tax-free childcare, additional 15 hours' free childcare, and enhanced Universal Credit support.
The objective was to help parents make informed choices about taking up the support available.
The contract value was AUD 289,888.
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