AHDB · Awarded contract

Awarded

In-Market Representation for British Dairy in the GCC

Awarded 31 Jul 2024

View live tenders

Awarded31 Jul 2024

Value£390,000.00

SupplierCrown HouZe Events Co LLC

AgencyAHDB

RegionWest Midlands

CategoryMiscellaneous

Expires in 1y 9mo4y term, 56% elapsed

Awarded 31 July 2024Expires 31 July 2028

About

AHDB awarded a contract to Crown HouZe Events Co LLC for in-market representation in the Gulf Cooperation Council (GCC) region, focusing on dairy products.

The contract, valued at AUD 390,000, commenced on 1 August 2024 for an initial two-year period with options to extend for two additional one-year terms.

The representative was responsible for developing markets outside the UAE, particularly Saudi Arabia, Kuwait, and Qatar, by implementing strategies to increase awareness and drive sales of British dairy products.

Duties included liaising with the AHDB Dairy Exports team, building relationships with relevant contacts, devising and executing local promotional strategies, managing online and social media channels, and supporting in-market exhibition activities.

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