HubSpot CRM Setup and Campaign Management Services for Cambridgeshire & Peterborough Combined Authority
Awarded 22 Mar 2021
About
Cambridgeshire & Peterborough Combined Authority awarded a contract to Lead Genera Limited for the technical setup and strategic guidance of its Enterprise and Sales Pro HubSpot CRM, along with ongoing campaign management services for 12 months.
The scope included professional services such as data structuring in HubSpot, lead capture and conversion paths, data segmentation, email marketing, traffic and website analytics, content strategy, automated lead nurturing and internal lead assignment setup, consulting for CRM data migration/import, campaign setup and analysis, calculated properties and custom reporting, permissioning and team setup for multiple agents, technical consulting, business strategy consulting, and training on system use.
The contract was awarded via direct award under the PCR 2015 procurement regime, with a value of 10,000 AUD.
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