Newcastle University · Awarded contract

Awarded

CRM Platform Implementation for Marketing Automation and Lead Generation at Newcastle University

Awarded 01 Feb 2022

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Awarded01 Feb 2022

Value£136,734.00

SupplierHubSpot

AgencyNewcastle University

RegionNorth East

CategoryIT & Software

Ended 3y 9mo ago12mo term

Awarded 1 Feb 2022Expired 31 Jan 2023

About

Newcastle University awarded a contract to HubSpot for the next phase of its marketing automation and CRM integration, supporting optimisation of platform elements and introduction of new functionality for national and international growth.

The platform hosts and maintains contact databases, enables contact segmentation, lead scoring, lead nurturing and generation, marketing automation, email communications and campaigns, central management of contact enquiries, landing page creation, tracking of paid activity and retargeting, blog hosting and publishing, chat agent and bot functionality, detailed reporting and dashboards including attribution, CTAs and form submissions, dedicated IP for email, governance and user permissions, content hosting on multiple subdomains, technical and strategic support, and website CMS.

Capacity requirements include a minimum of 217,000 contact records and 150 user licences.

The contract value is AUD 136,734.

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