Estate Agency Services for First Homes Allocation at Perry Barr Residential Scheme
Awarded 30 Nov 2022
About
Birmingham City Council awarded a contract to Connells Ltd for estate agency services to support the sales and marketing of 49 First Homes units at Plot 9 of the Perry Barr Residential Scheme.
The First Homes scheme offers homes at a 30% discount to eligible first-time buyers, with the discount applying in perpetuity.
The units comprise a mix of 1- and 2-bedroom apartments located on the 4th and 6th floors of two blocks within Plot 9.
The contract, valued at AUD 175,000, required the provider to prepare a marketing and PR strategy, review marketing collateral, and provide informal advice on pedestrian access, show home fit-out, and a sales office.
The sale was a time-sensitive pilot initiative with a completion deadline of 31 March 2023.
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