Delivery of Digital Marketing Workshop for Aston University Small Business Programme
Awarded 25 Jun 2015
About
Aston University awarded a contract to Hemsley Fraser for the delivery of a 3-hour interactive workshop on Digital Marketing for up to 15 small business leaders from the Midlands who had recently completed the Aston Programme for Small Business Growth.
The workshop, held on 26th June 2015 at The Studio in Birmingham, included prior submission of presentation slides and provision of all relevant handouts and materials.
It covered examining current digital marketing activity, understanding paid and unpaid digital marketing tactics, interactive exercises to plan future digital marketing aligned with offline marketing, and topics such as display advertising, Google AdWords, website copy, and search engine optimisation.
The contract value was AUD 1,775.
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