University of Portsmouth e-Tendering · Awarded contract
Awarded

Creative Strategy and Design Agency Services for University of Portsmouth

Awarded 08 Jun 2022

View live tenders
Awarded08 Jun 2022
Value£600,000.00
Supplierborne
AgencyUniversity of Portsmouth e-Tendering
RegionSouth East
CategoryArts & Culture
Ended 2y 5mo ago2y term
Awarded 8 June 2022Expired 9 June 2024

About

University of Portsmouth e-Tendering awarded a contract to borne for creative strategy and design agency services, valued at £600,000.

The contract involves developing a creative strategy to differentiate the University in the Higher Education marketplace, grow student numbers, improve brand perceptions, and realise strategic ambitions.

The agency will work on multi-channel advertising campaigns, including digital media such as On Demand, YouTube, social media, search, programmatic, gaming, and third-party HE websites, as well as some out-of-home and printed channels.

The first key project is the undergraduate student recruitment campaign for 2023 entry, with campaign strategy and concepts development from the end of February 2022 and implementation to market by the end of April 2022.

Additional related campaigns throughout the year cover postgraduate, faculty, research, and general brand awareness.

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