Advertising and Media Buying Agency Services for University of Portsmouth
Awarded 17 Dec 2018
About
University of Portsmouth awarded a contract to Havas People Limited for advertising and media buying agency services to support the development of a sophisticated campaign strategy and approach to deliver a holistic engaging set of activities that capture the attention of key target audiences and drive their participation.
The agency will lead the creation of a campaign strategy that looks wider than standard paid advertising, exploring areas such as experiential, influencers, voice and assisted search strategies, harnessing organic social to support paid social, video, live, and having one eye on the horizon.
The contract value is £7,000,000.
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