Creative Services for Birmingham's Clean Air Zone Marketing Campaign

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Birmingham City Council awarded a contract to A&J Consulting Ltd for creative services to support a marketing campaign promoting the launch date of Birmingham's Clean Air Zone.

The contract, valued at AUD 21,320, was for a period of up to 6 months commencing February.

The campaign aimed to raise awareness of the Clean Air Zone launch on 1st June 2021, encouraging drivers to check if they need to pay the daily charge and highlighting support schemes such as exemption permits and financial incentives.

The supplier was to assist the Council's in-house Corporate Communications team in developing a multi-channel campaign strategy and creating content and assets aligned with existing brand guidelines.