COVID-19 Public Opinion Polling for Home Office Communications
Awarded 03 May 2020
About
Home Office awarded a contract to Market & Opinion Research International Ltd T/A Ipsos for quick-turnaround polling across the UK to measure public awareness of and attitudes toward Home Office policy areas during the COVID-19 crisis, including establishing benchmarks of certain behaviours.
The contract, valued at AUD 150,000, covered a regular poll of approximately 10 core questions plus 5-10 ad hoc questions, supplemented by additional ad hoc polls as needed, with an initial weekly frequency reducing over time.
This limited-duration contract of up to 6 months was justified under Reg 32 to meet urgent polling needs for Home Office COVID-19 activity.
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