Community Engagement and Social Marketing for Childhood Healthy Weight in Merton

About

Merton Council awarded a contract to Ecolocal Services Ltd.

for devising and implementing an innovative community conversation using an asset-based approach to uncover influences on excess weight and raise the issue more widely.

The provider used social marketing principles to initiate and sustain conversations that distilled community priorities regarding childhood obesity, proposed and tested ways to influence audience behaviours, and reviewed findings against the Merton Joint Healthy Weight Action Plan to make recommendations and amendments reflecting resident needs.

The contract value was £43,540.