BrumWeCan Marketing Campaign for Local Charities by Birmingham City Council
Awarded 22 Mar 2021
About
Birmingham City Council awarded a contract to HDY Agency for the provision of a communications and marketing campaign to support the BrumWeCan local charities initiative.
The campaign aimed to build awareness and engage community groups, local charities, and grassroots organisations supporting Birmingham citizens suffering from loneliness, mental health issues, and domestic abuse during the COVID-19 pandemic.
The social media-led campaign featured strong visual content, film, and case studies to highlight charities' work, inform citizens on how to access help, and encourage participation in helping others.
The contract value was £40,000 and the period was 4 months commencing March 2021.
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