Birmingham City Council · Awarded contract
Awarded

Award of Domestic Abuse Media Campaign to Liquid Public Relations Limited by Birmingham City Council

Awarded 15 May 2023

View live tenders
Awarded15 May 2023
Value£37,157.00
SupplierLiquid Public Relations Limited
AgencyBirmingham City Council
RegionWest Midlands
CategoryPublic Services & Welfare
Ended 2y 5mo ago1y 1mo term
Awarded 15 May 2023Expired 31 May 2024

About

Birmingham City Council awarded a contract to Liquid Public Relations Limited for the development and execution of a comprehensive marketing campaign to raise awareness of Gender-Based Violence, encourage women to use relevant services, and visit a dedicated website.

The campaign, titled 'Informing Women, Transforming Lives', aimed to catalyse women and civil society to seek information, emphasising the core ethos that informing women transforms lives.

It included a digital media campaign with a series of videos highlighting the early signs of gender-based abuse.

The media agency supported the Council in developing and delivering an action plan and a marketing and communications plan.

The schedule of work was to be completed by March 2024, with a formative evaluation required by the end of September 2023 and a final report upon completion.

The contract value was £37,157.

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