Branding and Communications Campaign for T Levels by Havas Worldwide London

About

The Department for Education awarded a contract to Havas Worldwide London Ltd for the design and delivery of a new brand, integrated communications strategy, framework, and campaign for T Levels.

The contracted agency acted as the lead creative agency for the integrated brand communication and engagement framework, working with the DfE and its delivery bodies to implement the national marketing campaign.

The scope included insight generation, audience analysis (particularly for parents, young people, and employers), brand and creative strategy, portfolio strategy for wider tech ed reform, a complete campaign solution balancing national and regional targeted communications, media strategy development, planning, design and execution of the campaign, a model for how the T Level campaign should mature over the roll out period to 2027, and an evaluation strategy and delivery method.

The contract value was £3,000,000.