Award of Lead Strategic and Creative Agency Contract for Young People's Futures Campaign
Department for Education · Awarded contract
AwardedAward of Lead Strategic and Creative Agency Contract for Young People's Futures Campaign
Awarded 07 Oct 2021
Awarded07 Oct 2021
Value£1,200,000.00
SupplierM&C Saatchi (UK) Ltd
AgencyDepartment for Education
RegionUnited Kingdom
CategoryEducation & Training
Ended 4y 7mo ago6mo term
Awarded 7 Oct 2021Expired 30 Mar 2022
About
Department for Education awarded a contract to M&C Saatchi (UK) Ltd for the development of a brand and campaign strategy, design of an insight- and audience-led strategic and creative approach, and planning, design, and production of campaign materials for the first phase of the Young People's Futures campaign.
The campaign targets young people aged 14-19 and their influencers with communications about education, training, and employment support options.
The contract, valued at £1,200,000, includes balancing national and regional communications, developing a testing and evaluation strategy, and ensuring campaign longevity beyond the initial contract period.
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Award of Lead Strategic and Creative Agency Contract for Young People's Futures Campaign
Won by M&C Saatchi (UK) Ltd · Department for Education
£1.2Mawarded
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