DEPARTMENT FOR EDUCATION · Awarded contract

Awarded

Appointment of M&C Saatchi as Lead Creative Agency for National Apprenticeships Campaign

Awarded 01 Nov 2018

View live tenders

Awarded01 Nov 2018

Value£4,500,000.00

SupplierM&C SAATCHI (UK) LIMITED

AgencyDEPARTMENT FOR EDUCATION

RegionUnited Kingdom

CategoryEducation & Training

Ended 6y 7mo ago1y 5mo term

Awarded 1 Nov 2018Expired 30 Mar 2020

About

The Department for Education awarded a contract to M&C Saatchi (UK) Limited to act as lead creative agency for the integrated communication and engagement framework for the apprenticeship programme.

The agency will work with DfE and its delivery bodies to implement the national marketing campaign, including supporting elements of NAS 'business as usual' communications, producing digital and physical products, and supporting strategic elements such as insight, evaluation, and events programmes, as well as wider integration with technical education communications and digital for DfE and ESFA.

The scope of work and content of the strategic framework and national campaign will be agreed on an annual basis subject to internal DfE and Cabinet Office approvals, and will include all activity within scope of Cabinet Office controls for communication spend and any other digital and programme elements that support these deliverables.

The contract value is £4,500,000.

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