Brand Extension and Positioning Strategy for Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew · Awarded contract
AwardedBrand Extension and Positioning Strategy for Royal Botanic Gardens, Kew
Awarded 01 Nov 2024
Expires in 11mo2y 11mo term, 69% elapsed
Awarded 1 Nov 2024Expires 29 Sept 2027
About
Royal Botanic Gardens, Kew awarded a contract to Heavenly Group Ltd for the development of its brand to authentically represent its mission and purpose and strengthen its global position as a world-class science and conservation organisation.
The contract, valued at AUD 120,000, covered three requirements: extending the brand strategy, creating a positioning strategy, and delivering brand stories to support execution of the strategy.
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Brand Extension and Positioning Strategy for Royal Botanic Gardens, Kew
Won by Heavenly Group Ltd · Royal Botanic Gardens, Kew
£120Kawarded
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Esplanade Gardens, Rochester – Landscape Improvements and New Playground (Oct 2026)Infrastructure · Closes 10 Nov 2026
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Key requirementsFrom 12 documents
Who can bidRegistered commercial cleaners
Mandatory criteriaPolice checks for staff on site
How it is scoredPrice 40%, experience 35%, method 25%
Insurance£20M public liability
Key datesSite visit 14 Oct, closes 28 Oct
Est. value£1.2M – £1.8M
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