THE NATIONAL MUSEUM OF THE ROYAL NAVY · Awarded contract

Awarded

Brand Development Programme for the National Museum of the Royal Navy

Awarded 20 May 2024

View live tenders

Awarded20 May 2024

Value£39,987.00

SupplierJOHNSON BANKS DESIGN LIMITED

AgencyTHE NATIONAL MUSEUM OF THE ROYAL NAVY

RegionUnited Kingdom

CategoryArts & Culture

Ended 2y 3mo ago2mo term

Awarded 20 May 2024Expired 30 July 2024

About

The National Museum of the Royal Navy awarded a contract to Johnson Banks Design Limited for a brand development programme.

The programme aimed to create a bold, once-in-a-generation brand strategy to amplify the museum's vision of being the world's most inspiring Naval Museum, linking Navy to Nation.

The strategy was intended to increase engagement and participation by growing and diversifying audiences, optimizing world-class ships and collections, and developing sustainable, commercial, and influential operational models.

The work included market intelligence and insights to guide the creation of a brand portfolio, audience prioritization principles, and clarity on brand position, informing the creative manifestation across internal and external channels.

The contract value was AUD 39,987.

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