Award of Undergraduate Student Recruitment Campaign Services to Hybrid Media for Bournemouth University
Bournemouth University · Awarded contract
AwardedAward of Undergraduate Student Recruitment Campaign Services to Hybrid Media for Bournemouth University
Awarded 18 Aug 2019
Awarded18 Aug 2019
Value£180,000.00
SupplierHybrid Media
AgencyBournemouth University
RegionSouth West
CategoryEducation & Training
Ended 6y 1mo ago1y 1mo term
Awarded 18 Aug 2019Expired 29 Sept 2020
About
Bournemouth University awarded a contract to Hybrid Media for the provision of agency support for its Undergraduate student recruitment efforts for September 2020 entry.
The contract, valued at £180,000, covered the delivery of a multi-channel campaign targeting feeder areas within 100-150 miles in the UK, with an average of over 17,000 applications and 4,200 enrolments across almost 100 courses.
The agency was also required to support the evolution of targeting strategies for new courses and markets on an agile and ad-hoc basis to maximise recruitment results.
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Award of Undergraduate Student Recruitment Campaign Services to Hybrid Media for Bournemouth University
Won by Hybrid Media · Bournemouth University
£180Kawarded
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