Award of Seasonal Vegetable Campaign to Veg Power CIC by Defra Network eTendering Portal
Awarded 10 May 2020
About
Defra Network eTendering Portal awarded a contract to Veg Power CIC for the VegPower - Seasonal Vegetable Campaign, valued at £20,000.
The campaign aimed to support the food and farming industry during the Covid-19 pandemic by encouraging children and families to eat more vegetables.
Veg Power CIC, a non-profit organisation, was selected for its industry connections, including relationships with celebrity chefs and nutritionists, and its capacity to deliver the campaign.
The project was to be executed in collaboration with Public Health England to ensure value for money and return on investment, adhering to rigorous evaluation standards.
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