Award of Quantitative Research Services for Sport England's This Girl Can Campaign Evaluation
Awarded 30 Sep 2025
About
Sport England awarded a contract to Savanta Group Limited, YOUGOV PLC, and Walnut Unlimited for quantitative brand tracking as part of its campaign evaluations, with a primary focus on the This Girl Can Campaign.
The work involves multiple waves of surveying a nationally representative sample of women, measuring demographic information, physical activity levels, campaign awareness, and attitudes, with approximately three surveys per year, including full waves of about 15 minutes and shorter pulse waves of 10 minutes.
A full wave every November includes boosted samples from target audiences: LSEG women from Black communities, LSEG women aged 55-74, LSEG women who are pregnant or have a child under one, and LSEG women from South Asian Muslim communities.
The contract value is £179,000.
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