Defra Network eTendering Portal · Awarded contract
Awarded

Award of Quantitative Nationally Representative Communications Surveys to YouGov by Defra

Awarded 01 Sep 2019

View live tenders
Awarded01 Sep 2019
Value£0.00
SupplierYouGov
AgencyDefra Network eTendering Portal
RegionUnited Kingdom
CategoryConsultancy & Legal
Ended 5y 2mo ago2y term
Awarded 1 Sept 2019Expired 31 Aug 2021

About

Defra Network eTendering Portal awarded a contract to YouGov for a structured quantitative research process to build an understanding of communications needs among the public.

The project involved running nationally representative surveys to identify awareness of Defra policy areas, establish baselines where appropriate, and determine the most effective channels and sources for communication, including official sources, key influencers, and news consumption.

The objective was to generate actionable insights to inform the development of effective communications plans and to use the ongoing tracker as part of the evaluation process.

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