CROWN COMMERCIAL SERVICE · Awarded contract
Awarded

Award of Quantitative and Qualitative Communications Research Services to Market & Opinion Research International Limited

Awarded 23 Mar 2015

View live tenders
Awarded23 Mar 2015
Value£1,000,000.00
SupplierMarket & Opinion Research International Limited
AgencyCROWN COMMERCIAL SERVICE
RegionLondon
CategoryConsultancy & Legal
Ended 9y 8mo ago2y term
Awarded 23 Mar 2015Expired 22 Mar 2017

About

CROWN COMMERCIAL SERVICE awarded a contract to Market & Opinion Research International Limited for quantitative and qualitative research services to support DWP Pensions Communications.

The contract, valued at £1,000,000, involves carrying out quantitative research to baseline and track awareness, attitudinal, and behavioural measures; identifying and tracking relationships between measures; and assessing variability across demographics and segments.

The supplier will also provide ad hoc qualitative research to gather audience insights and test campaign creative, messaging, and information products.

The research findings will inform the development and evaluation of communications activity, including recommendations on channel and messaging mix, and will involve collaboration with DWP and other agencies to define measures and set targets.

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