Portsmouth City Council · Awarded contract
Awarded

Award of PR Agency Contract for Disruptive Campaign for D-Day Museum Transformation

Awarded 01 Mar 2018

View live tenders
Awarded01 Mar 2018
Value£0.00
RegionSouth East
CategoryArts & Culture
Ended 8y 1mo ago7mo term
Awarded 1 Mar 2018Expired 29 Sept 2018

Portsmouth City Council awarded a contract to Frank Public Relations Ltd for a disruptive PR campaign to stimulate national interest in the newly transformed D-Day Museum to the D-Day Story, create awareness, and encourage visits.

The campaign supplemented an out-of-home and local radio advertising campaign to increase reach and weight, with a budget of £65,000–£70,000 over a minimum period of 6 months, delivered in June 2018, and funded by the Heritage Lottery Fund with a requirement to demonstrate return on marketing investment.

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