Oxford City Council · Awarded contract

Awarded

Award of Oxford Tourism Campaign to Experience Oxfordshire

Awarded 07 Oct 2021

View live tenders

Awarded07 Oct 2021

Value£80,000.00

SupplierExperience Oxfordshire

AgencyOxford City Council

RegionUnited Kingdom

CategoryArts & Culture

Ended 4y 7mo ago6mo term

Awarded 7 Oct 2021Expired 30 Mar 2022

About

Oxford City Council awarded a contract to Experience Oxfordshire for a marketing and tourism campaign to promote Oxford city centre as a tourist destination for UK residents.

The campaign aimed to increase footfall and spending in Oxford city centre businesses, particularly independent and small businesses, to support a safe and successful reopening following the Covid-19 pandemic and protect jobs.

The campaign was scheduled to run between September/October 2021 and March 2022, with a main focus on the run-up to Christmas 2021, known as 'the Golden Quarter' in the retail industry.

It targeted high-spending UK residents within a reasonable distance of Oxford city centre, with a preference for encouraging overnight stays but also welcoming daytrips.

The total budget was £80,000, which included both the organisation's administrative costs and promotional campaign costs such as digital and print advertising spend.

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2 new arts and culture tenders

Digital Marketing to Boost Tourism and Economic Development – Petersfield Town CouncilConsultancy & Legal · Closes 15 Nov 2026

Out of Home Marketing for North York Moors National Park Tourism Campaign – Dec 2026 to Dec 2027Miscellaneous · Closes 13 Nov 2026

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