Award of Outdoor Digital Six-Sheet Advertising Concession in Bournemouth Retail District
Awarded 11 Feb 2018
About
Bournemouth Borough Council awarded a contract to Project Baker Ltd for an outdoor digital six-sheet advertising concession in Bournemouth's commercial and retail heartland, centred around the Square and flanking shopping streets.
The concession requires stylish digital screens to complement the town's environment and enhance its reputation as a premier digital and coastal destination.
The area has weekly footfall of 450,000, rising to 539,000 in July and August, and includes a mix of high-end department stores, high street brands, designer goods, independents, cafes, bars, and restaurants, with a night-time economy holding a Purple Flag Award for eight years.
The contract value is £1,400,000.
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