Award of Midlands Engine Audience Research and Insight Contract
Marketing Birmingham Ltd · Awarded contract
AwardedAward of Midlands Engine Audience Research and Insight Contract
Awarded 31 Jul 2017
Awarded31 Jul 2017
Value£62,940.00
AgencyMarketing Birmingham Ltd
RegionWest Midlands
CategoryConsultancy & Legal
Ended 8y 4mo ago11mo term
Awarded 31 July 2017Expired 1 July 2018
About
Marketing Birmingham Ltd awarded a contract to Vector Research Ltd and Eventure Research Ltd for research and insight work to establish baseline attitudinal, sentiment, and agreed metrics for the Midlands Engine campaign.
The contract, valued at £62,940, was divided into two lots, with suppliers permitted to bid for one or both.
The research aimed to quantify campaign outcomes and measure reach and impact, supporting objectives to build a collective identity, drive economic growth, promote the Midlands, and attract investment, trade, study, and work.
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