BFI · Awarded contract

Awarded

Award of Media Agency Services to AKA Promotions Limited by BFI

Awarded 01 Mar 2025

View live tenders

Awarded01 Mar 2025

Value£400,000.00

SupplierAKA Promotions Limited

AgencyBFI

RegionUnited Kingdom

CategoryArts & Culture

Expires in 4mo1y 12mo term, 84% elapsed

Awarded 1 Mar 2025Expires 28 Feb 2027

About

BFI awarded a contract to AKA Promotions Limited for all-channel and all-business area paid media planning, buying, campaign delivery, and optimisation, with a focus on digital channels.

The contract covers all business areas under the BFI brand nationally and internationally, excluding Global Screen Fund and other BFI funded partner projects such as Escapes.

Each business area operates with discreet KPIs and separate but often overlapping audiences engaged with the BFI brand.

The agency is required to have experience working with a complex, overarching brand in an arts, heritage, film, TV, government, or education environment, and demonstrate previous experience achieving a range of KPIs and campaign metrics across multiple campaign briefs, including commercial and engagement.

The contract value is £400,000.

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