Award of Focus Group Testing on Colour Terminology for 2021 Census Ethnic Group Question
Awarded 03 Apr 2018
About
Office for National Statistics awarded a contract to TNS UK Ltd (trading as Kantar Public) for focus group question testing on colour terminology as part of the planning and testing programme for the 2021 England and Wales Census.
The research assessed understanding and acceptability of the ethnic group question, particularly colour terminology, to inform ONS's decision on the ethnic group question for the 2021 Census.
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