Award of DaySaver Leisure Travel Marketing Campaign to The Ark Marketing & Media Ltd
West Yorkshire Combined Authority · Awarded contract
AwardedAward of DaySaver Leisure Travel Marketing Campaign to The Ark Marketing & Media Ltd
Awarded 31 Jul 2023
Awarded31 Jul 2023
Value£25,580.00
SupplierThe Ark Marketing & Media Ltd
RegionYorkshire and The Humber
CategoryTransport & Logistics
Ended 3y ago3mo term
Awarded 31 July 2023Expired 31 Oct 2023
About
West Yorkshire Combined Authority awarded a contract to The Ark Marketing & Media Ltd for a creative integrated marketing campaign promoting the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire.
The campaign emphasized the convenience, cost savings, and flexibility of the DaySaver tickets, positioning them as the preferred choice for leisure travel.
The contract value was £25,580.
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Award of DaySaver Leisure Travel Marketing Campaign to The Ark Marketing & Media Ltd
Won by The Ark Marketing & Media Ltd · West Yorkshire Combined Authority
£26Kawarded
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