West Yorkshire Combined Authority · Awarded contract

Awarded

Marketing and Communications Strategy for MCard Integrated Campaign 2025

Awarded 21 Jul 2025

View live tenders

Awarded21 Jul 2025

Value£599,860.00

SupplierThe Ark Marketing & Media Ltd

AgencyWest Yorkshire Combined Authority

RegionUnited Kingdom

CategoryConsultancy & Legal

Expires in 5mo1y 8mo term, 76% elapsed

Awarded 21 July 2025Expires 30 Mar 2027

About

West Yorkshire Combined Authority awarded a contract to The Ark Marketing & Media Ltd for the development and delivery of a marketing and communications strategy for the MCard Integrated Campaign 2025.

The strategy, running from 22 July 2025 to 31 March 2026 with a possible extension to 31 March 2027, focused on three workstreams: building brand and app awareness of multi-operator/modal tickets, transitioning young people through ticket ranges (Under 19s to 19-25s and 19-25s to adults), engaging key stakeholders, and growing the commuter market following a review of the existing ticket range.

The contract value was AUD 599,860.

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