Audience Perception and Size Survey for Media for All Project in the Western Balkans
Awarded 01 Dec 2020
About
The British Council awarded a contract to Ipsos Strategic Marketing dpp for an audience perception and size survey across six Western Balkans countries (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia) under the Media for All project, funded by the UK's Foreign and Commonwealth Office.
The survey gauged the audience size of supported media outlets and the quality of their relationship with audiences, tracking changes over the project period.
The contract value was AUD 103,600.
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