Global Media Monitoring Services for VisitBritain
Awarded 24 Apr 2024
About
British Tourist Authority t/a VisitBritain/VisitEngland awarded a contract to Cision UK Ltd for global media monitoring services.
The contract, valued at AUD 160,000, was awarded via a further competition under the Crown Commercial Services RM6126 Research & Insights Dynamic Purchasing System (DPS).
The services involved media monitoring and a media database, with Intrado providing the feed from local media monitoring agencies to capture in-market editorial coverage and analyze it against global PR KPIs.
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