Accessible Tourism Support for Birmingham's Visitor Economy

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Birmingham City Council awarded a contract to Mima Group Limited for further support for accessible tourism, aimed at improving accessibility within Birmingham's visitor economy.

The contract, valued at AUD 26,769, runs from May 2024 to 31 January 2025.

The supplier will work with visitor economy businesses to enhance understanding and customer service for customers with accessibility needs, including residents, tourists, and parents requiring changing facilities.

The project includes creating short-form social media videos with accessibility champions to demonstrate small changes that make a significant difference, addressing gaps identified in a product audit where around 90% of Birmingham's restaurants and cafes had no accessibility information on their websites.