Tender: Public Health Behavioural Change Marketing Framework Agreement – Council (Dec 2026–Nov 2028, £2.5M)

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The Council is seeking a supplier for a Single Provider Framework Agreement to deliver comprehensive marketing campaign services that achieve measurable, sustained behaviour change in support of its public health priorities. The appointed provider will deliver individual Call-Off work packages, using business intelligence, customer insight, evidence-based approaches and established behavioural change models to create assets for use through the Council's existing channels and networks. The framework commences 01 December 2026 for two years to 30 November 2028 with two optional 12‑month extensions (maximum term four years) and includes a mobilisation period from 19 October to 30 November 2026. The estimated maximum aggregate contract value across all Call-Offs over the full term is £2,500,000 (excluding VAT). This procurement is a re‑procurement following termination of a previous process (FTS Notice 2026/S 000-056169) and prospective tenderers should note the contract may be novated or otherwise modified under Schedule 8 of the Procurement Act 2023 in the event of Local Government Reorganisation.