Tender: Pan‑Wales Business Events Industry Engagement and Lead Generation Programme – Welsh Government

About

The Welsh Government is seeking a contractor to deliver and further develop a two‑year pan‑Wales programme of business events industry engagement and lead generation activity that builds on the Mid and West Wales Regional Engagement Pilot. The programme will strengthen engagement with business events stakeholders across Wales, raise industry awareness of opportunities and Meet In Wales support, develop stronger regional networks and collaboration between destinations, local authorities, venues, hotels and industry partners, and support destinations and businesses to identify, develop and pursue business events opportunities. It will improve the quality and quantity of lead generation, facilitate engagement with intermediaries such as agencies, event organisers and trade organisations, identify barriers to growth and provide recommendations, create mechanisms for sharing market intelligence and best practice, support the North Wales educational project by encouraging participation and application of learning, encourage Visit Wales accreditation and appropriate product listings and TXGB bookability where relevant, build a sustainable pipeline of opportunities that deliver economic benefits, provide measurable outcomes and regular reporting, and implement a clear transition and exit plan enabling stakeholders to take greater ownership by the end of the contract.