Tender: National Marketing Campaign for Land-Based Careers (Ages 14–19) – Development and Delivery

About

Landex is seeking a supplier for the development and delivery of an integrated national marketing campaign to raise awareness of land-based careers among young people aged 14–19. The campaign must present a positive, modern and future-focused narrative, address misconceptions and awareness gaps, cover the breadth of land-based industries, deliver social media activity and video-led content, direct users to an existing outline central landing page with onward routes to careers, courses, advisers and adult upskilling, integrate and signpost partner initiatives and assets, provide measurable impact data and reporting, remain unbranded to represent the sector collectively, and be scalable for potential future phases. The primary focus is developing a strong campaign concept and reaching new audiences rather than building a complex website. The maximum contract value is £40,000 inclusive of all costs and any applicable VAT, with a contract start date of 8 June 2026 and continuation until completion of agreed deliverables and final reporting. Procurement will follow an open procedure (MEAT evaluation); key dates are: publication 18 March 2026, clarification deadline 17 April 2026, submission deadline 27 April 2026, shortlisting notifications week commencing 4 May 2026, presentations week commencing 11 May 2026 and outcome notifications week commencing 25 May 2026. To apply, request the tender application pack from [email protected] (subject: 14-19 APPLICATION PACK), submit completed PDF submissions to [email protected] (subject: 14-19 SUBMISSION), and send clarification questions by 17 April 2026 to [email protected] (subject: 14-19 QUERY). Bidders must submit a completed Application Form and Budget Template; Social Value and EDI commitments form part of the scored evaluation. The successful bidder will enter a Services Agreement governed by the laws of England and Wales. Landex reserves the right not to award a contract.