Tender: Ministry of Defence National Communications Campaign for LGBT Restorative Measures for Veterans

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The Ministry of Defence is seeking a supplier to design and implement a national communications campaign to raise awareness of the LGBT Restorative Measures available to veterans affected by the ban on LGBT personnel in the Armed Forces (1967–2000). The campaign must maximise outreach and encourage eligible veterans to apply before the schemes close at 23:59 on 12 December 2026, with a specific focus on engaging hard-to-reach LGBT veterans who may be reluctant to engage with the MOD or Armed Forces due to historical experiences or mistrust. The appointed supplier must be able to start work immediately on contract award and dedicate full-time resources to delivery. Interested organisations must submit an Expression of Interest (EOI) by 23:59 on 20 March 2026 including a maximum 1,000-word statement of relevant experience and demonstrated use of Government Communications Service best practice, plus supporting evidence that includes a case study of a successful campaign targeting a hard-to-reach cohort (challenges, non-traditional methods used, and measurable outcomes with emphasis on older cohorts who do not engage with digital media), evidence of communication methods and why they were successful, and evidence of trauma-informed and inclusive communications expertise. Suppliers must provide a clear statement alongside their EOI to this advert or they will not be issued an Invitation to Tender; downselected suppliers will be issued an ITT by 23:59 on 26 March 2026 via the Defence Sourcing Portal. Clarification questions to the UK4 notice must be submitted by 11 March at 23:59 to [email protected]; the ITT clarification window closes at 23:59 on 1 April 2026 with responses by 23:59 on 7 April 2026, final tender return is 23:59 on 13 April 2026, and the award decision is estimated 28 April 2026.