Tender: Media Planning, Buying and Campaign Management Services for ATOC Limited and Participating Rail Organisations

About

ATOC Limited is seeking a supplier for a fully managed, audience-led service covering strategic media planning, media buying and activation, campaign management, optimisation, reporting, insight, measurement and evaluation, together with associated financial and commercial management. Services will support national, regional and locally targeted campaigns across offline and digital media channels and may include planned campaigns, ongoing activity, reactive and time-critical communications, and larger or strategically significant projects. The supplier will be required to develop campaign strategies and detailed media plans, manage media bookings and expenditure, provide campaign activation and optimisation, monitor performance, undertake measurement and evaluation, and provide transparent financial management, reconciliation and reporting; project-specific Scopes of Work may be required for high-value, complex or strategically significant requirements. The contract has an estimated total value of £250,000,000 excluding VAT, with an initial two-year term and options to extend for up to a further three years in one-year increments (1+1+1), and services will be delivered primarily for ATOC Limited with the potential for requirements from participating rail organisations.