Media Monitoring and Analysis Services for the Office of Rail and Road
Awarded 26 Mar 2023
About
The Office of Rail and Road awarded a contract to Precise Media Monitoring Ltd for media monitoring and analysis services.
The service provides daily press cuttings from national, regional, local, trade, broadcast, and online media, including paywalled content, delivered before 8am to approximately 15 email addresses.
It covers around 1,500 press items per month based on specified keywords and topics.
The contract also includes human-driven evaluation and analysis of 400 articles per month, with a 20% buffer, assessing metrics such as volume, reach, impact, and prominence, alongside automated assessment and a customisable dashboard for reporting.
The contract value is £51,431.92.
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