Tender: Birmingham NHS Health Checks Social Marketing Campaign – Development & Delivery 2026/27

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Birmingham City Council is seeking a supplier for the development and delivery of a social marketing campaign to increase uptake of the NHS Health Checks programme across the city among eligible individuals aged 40 to 74. The NHS Health Check is a mandated public health service for adults aged 40–74 in England designed to detect early signs of stroke, kidney disease, heart disease, type 2 diabetes and dementia; eligible people without pre-existing conditions should be invited by their GP every five years, but uptake remains low (in Birmingham 2018–19: 85,514 offered, 33,327 took up the check). The primary aim of the campaign is to raise awareness of what NHS Health Checks are, why they matter and how to access them, and to encourage uptake both at age 40 and on a continuous five-year cycle up to age 74. The contract is anticipated to run from 30 July 2026 to 31 March 2027, with the campaign split into two phases: July/August 2026 and early 2027.