Tender: AHDB Paid Social Planning & Buying for Beef, Lamb, Pork and Dairy – Contract from Apr 2027

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AHDB is seeking a supplier for paid social media planning and buying to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors, integrating with its broader always-on marketing programme and working alongside the current social media agency that supplies creative and non-campaign paid activity. The successful agency will partner with AHDB to maximise campaign performance, audience engagement and return on investment using audience insight, data-driven planning and platform-specialist knowledge across Meta, TikTok, Pinterest and future social platforms, targeting awareness, reach and behavioural change objectives with strong analytics and reporting. The opportunity closes at NOON on 16 September 2026, the initial contract start date is 1 April 2027, the initial term is 2 years with 1+1+1 extension options, and the budget is approximately £6 million over 5 years (VAT inclusive), roughly £1.2 million per annum though this will vary by AHDB requirements.