University of Birmingham Awarded QS Enrolment Solutions Contract for International Student Conversion Campaign
Awarded 16 Apr 2018
About
The University of Birmingham awarded a contract to QS Enrolment Solutions Limited for a bespoke marketing campaign to improve conversion of international undergraduate applicants.
The service involves configuring the university's CRM system to target a specific pool of international offer holders for a split cohort pilot, with the campaign tailored to a list of programmes.
The contract value is £25,000, and the pilot is intended to run for 6 months with an option to extend for a further 12 months if results are met.
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