Award of Prospective Student Engagement and Conversion Service to Keele University
Awarded 01 Jul 2025
About
Keele University awarded a contract to QS Quacquarelli Symonds Limited for the provision of a Prospective Student Engagement and Conversion Service.
The contract, valued at approximately AUD 1,374,890.34, will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027, with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.
The estimated total value over its duration, including extension options, is £1.9 million excluding VAT.
The award criteria included quality criteria such as proposed management structure and key personnel (200 marks), approach and methodology (300 marks), and conversion rates and return on investment.
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