Undergraduate Applicant Profiling and Segmentation for University of Bedfordshire
University Of Bedfordshire · Awarded contract
AwardedUndergraduate Applicant Profiling and Segmentation for University of Bedfordshire
Awarded 31 Jul 2022
Ended 3y 10mo ago5mo term
Awarded 31 July 2022Expired 31 Dec 2022
About
University Of Bedfordshire awarded a contract to SMRS Ltd for undergraduate profiling and segmentation to identify and attract potential applicants, focusing on data-evidenced quantitative profiling and prospect scoring.
The project aimed to expand reach to new market segments, boost recruitment of school/college leavers, and improve communication effectiveness, with targets to increase applicants aged 20 or younger by 10% and main campus home undergraduate recruitment by 5%.
The contract value was AUD 39,466.
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Undergraduate Applicant Profiling and Segmentation for University of Bedfordshire
Won by SMRS Ltd · University Of Bedfordshire
£39Kawarded
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Project Management and Cost Consultant Services for Bedford College — Projects up to £5mConsultancy & Legal · Closes 10 Nov 2026
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