Award of Agency and Advertising Services to SMRS Ltd by University of Bedfordshire

About

University Of Bedfordshire awarded a contract to SMRS Ltd for agency and advertising services.

The contract period is two years with an option to extend by an additional year subject to satisfactory performance and agreement by both parties.

The scope includes supporting the University in delivering an effective brand and student recruitment strategy to meet annual recruitment targets, developing its reputation for high quality teaching and student experience, recommending appropriate media to ensure enquiry, application and registration KPIs are fully realised, recommending a coherent, consistent and impactful media strategy to attain a prominent position in an increasingly competitive market place, delivering market insight and forecasts to inform media strategy development, securing best value for the University, providing performance data for media strategy and tactical campaigns, and assisting in defining, developing, protecting and measuring the brand.